HOLISTIC MARKETING MANAGEMENT
City development involves all groups of people. Holistic marketing management (HMM) considers all aspects of a business, including partners, investors, and target customers to create a comprehensive and integrated marketing strategy.
HMM looks at the entire city ecosystem including infrastructure, environment, society, city culture, and economy to create a seamless experience across all touchpoints.
By adopting HMM, cities can create a competitive advantage and build a strong and cohesive identity that appeals to both investors and customers and helps drive economic growth, social development, and a sustainable environment.
Key Steps in HMM for City Development:
